Now in it’s seventh year post inception, CounterCulture continues to redefine the entertainment marketplace with concepts that hover beyond the edge. Varying from an evening of Smooth Jazz with the legendary John McLaughlin to a headbanger’s night of debauchery with Megadeth, CounterCulture has been at the helm of gigs that have made music history.
Our annual flagship event, Indie March sees a crowd of over 10,000 concert-goers flock to 5 different stages to watch over 30 different global artistes in the Indie music space. Ode To The Blues, our annual blues music festival, travels across 15 venues over a week with the best blues musicians paying smoky tributes to Robert Johnson, culminating in a gala finale that brings the who’s whos to the yard.
Over the years, amidst the energies of festivals and our incessant thirst for innovation, a whole new subgenre of collaborations has kept us busy with brands like Coca Cola, Adidas, Tinder and Puma synthesizing landmark properties with CounterCulture. In the last quarter of 2016, for instance, CounterCulture hosted & executed over 80 Coke Studio events across 25 cities as part of Coca Cola’s brand activation & engagement strategy.
Founder and CEO
Keeping music as the only constant, Vishwaraj Mohan has been experimenting with different frequencies. His most recent change has been the successful sale of and exit from the F&B business while still retaining the brand name that it became recognised by – CounterCulture. It was his first venture following a stint as a business development manager; the conversion of an old Bangalore factory into an alternative music space was a combination of technology and passion that has, over the years, culminated in knowledge of the industry from a 360-degree point of view. Rated as a ‘cultural’ hero’ by Timeout magazine, Vishwa created the ultimate platform for independent artists from across genres. He is now focussing exclusively on the music side of business, exploring aspects such as consulting, brand management and building on the CounterCulture festival ideas.
A former journalist and a drummer, Guru’s foray into the music industry began with stage management and production for Bangalore rockers Thermal And A Quarter. He went on to write his masters degree thesis on the music industry and its media, alongside organising UK tours, promoting gigs in Glasgow and working as a tour driver for indie bands and executing CounterCulture’s standalone gigs, music festivals, album launches and musical showcases. Apart from working with artistes, Guru also designs lighting rigs and production for live performances, and freelances as a stage manager for outdoor festivals. When not multitasking, he is either cruising on his motorcycle or cooking up a fine seven-course meal.
From ground-up production to artiste programming, we provide solutions for all your entertainment needs.
Bringing you performers from an inexhaustible list of the country’s finest performing artistes.
Getting your brand the recognition it deserves, with our own ‘Music Guys’ spin to it.
Bringing the right sponsors to college festivals through customized events and activations.
Whether it is programming music for a flea market or engaging brands through creating musical instruments with Junk and music festivals and concerts thrown in between, CounterCulture brings with it the experience of having hosted 1000+ concerts.
CounterCulture specializes in generating digital media content for brands based on their requirements.
From being an Iconic music venue to one of the best engagement consulting companies in the country today, our journey has only just begun. This is CounterCulture. We’re the Music Guys.