Although CounterCulture began its roots as an iconic venue, the restlessness of having to constantly innovate saw us don the role as consultants for anything that revolved around Live entertainment. Whether it is programming music for a flea market or engage brands through creating musical instruments with Junk and music festivals and concerts thrown in between, CounterCulture brings with it the experience of having hosted 1000+ concerts. Post the successful exit from the venue business, CounterCulture now is a full time music consulting agency.


Clients we have worked include Puma, Budweiser, Tinder, Adidas, The Great Indian Octoberfest, VR Bengaluru, UD Trucks, Kingfisher, Sunday Soul Sante, Kitsch Mandi, Fireflies Festival of Music and more.